Shandong Ouruian Electric Co., Ltd.
Shandong Ouruian Electric Co., Ltd.
About Ouruian
About Ouruian

Established in 2013 in Taian National High-Tech Zone at the foot of Mount Tai, Shandong Ouruian Electric Co., Ltd. is a recognized National High-Tech Enterprise and "Little Giant" Specialist SME (China’s top-tier certification for specialized technologies). Among its honors are: Shandong Hidden Champion, Technological Innovation Demonstration Enterprise, High-End Brand Cultivation Enterprise, and inclusion in Shandong’s Top 100 Innovative Private Enterprises.

With ¥51.6M registered capital and a 40,000㎡ facility, the company specializes in R&D and manufacturing of permanent magnet motors, frequency converters, and smart electrical control systems, driving industrial automation with patented innovations.


  • Create an industrial Internet platform

  • Expand "Intelligence+"

  • Empowering the transformation and upgrading of the manufacturing industry

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  • 300 +

    Inspection and Testing Equipments

  • 27

    Research Project

  • 200 +

    Explosion Proof/Safety Standard Certificates

Permanent Magnet Motors
Permanent Magnet Motors

In 2012, our company successfully developed permanent magnet motors, and so far we have provided users with more than 10000 sets of 30-1600kW permanent magnet 

motor products.



  • Synchronous motors have high efficiency, energy saving, and high power factor.

  • Low frequency starting torque is high and noise is low.

  • Good power balance effect and stepless speed regulation.

  • Reduce intermediate transmission links, minimize fault points, make it safer, more reliable, and easier to maintain.

  • Intelligent control, easy to achieve full lifecycle management, direct low-speed drive.

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Permanent Magnetic Drum
Permanent Magnetic Drum

Suitable for bulk material transportation in key industries such as mining, building materials, electricity, steel, ports, docks, and non-ferrous metals.



  • Efficient and energy-saving: replace motor+reducer+high (low) speed coupling drive mode.

  • High starting torque and strong overload capacity.

  • Zero land occupation, simple construction.

  • Rich series: Standardized design.

  • Low maintenance: Only one bearing lubrication is required every 3000 hours of operation.


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Frequency Converter
Frequency Converter

Suitable for driving and controlling various loads such as belt conveyors, mills, elevators, powder concentrators, mixers, fans, pumps, cutting machines, etc.


  • Diverse control modes: V/F control, open-loop vector control (SVC), closed-loop vector control (FVC).

  • Power allocation balance: Automatically achieve power balance through master-slave control.

  • Human computer interaction friendly: The Chinese interface is easy to operate and the data display is

    intuitive.

  • Wide range of communication protocols: Can meet communication interfaces such as RS485,

    Ethernet, DP, etc., making networking convenient.

  • Centralized control of conveyor system: It can achieve intelligent speed regulation, material flow

    lifting, remote control and diagnosis, etc.

  • Comprehensive protection function: It has various protection functions such as overload, overvoltage

    and undervoltage, leakage lockout, and over temperature protection.


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Programmable Control Box
Programmable Control Box

Suitable for underground coal mines in environments containing explosive gases, the information status of external switch quantities can be collected according to on-site control requirements.



  • Wide range of communication protocols, capable of meeting communication protocols such as RS485, Ethernet, DP, etc.

  • Scalable and powerful, capable of controlling multiple devices simultaneously.

  • Configure a user-friendly human-machine interface.

  • Acquisition function with switch quantity.

  • By changing the state of the input port, control the on/off of the output relay.


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Integrated VFD
Integrated VFD

Innovatively integrating the control system and permanent magnet synchronous motor, changing the traditional distributed layout of the drive system, and widely applying it to various industry drive sites.



  • Intelligent, efficient, green and energy-saving, with high starting torque and strong overload capacity.

  • High system integration: Adopting advanced circuit topology design, resulting in higher power density.

  • Zero frequency conversion output distance: System integration is not affected by the frequency converter output distance.

  • Low cable usage requirements and minimal line interference: The all-in-one power supply does not require shielding cables and does not need to consider radiation interference along the cable path.

  • Small footprint and simple construction: Eliminating the need for frequency converter layout space, output side reactance filter, and no need for cable laying.

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Motor Water Cooling Radiator
Motor Water Cooling Radiator

The water cooling system has good heat dissipation effect, low noise, small external dimensions, and reduces footprint.



  • Good heat dissipation effect and low noise.

  • Small external dimensions reduce footprint.

  • The fan motor and water pump motor adopt an integrated design to reduce the failure rate of the motor.

  • The water pump is made of stainless steel material, which has a long service life.

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High-speed Motor
High-speed Motor

High-speed motors are highly efficient and energy-saving industrial motors suitable for various applications, including fans, pumps, machine tools, compressors, transportation machinery, mixers, agricultural machinery, and food processing equipment.



  • High efficiency and energy savings

  • Reliable operation

  • Low noise

  • Minimal vibration

  • Meets the demands of various industrial applications



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